Look on YouTube and you can find all kinds of videos on vaping. Some of these videos provide misleading information about the safety of smoking and vaping.
The number of views of vaping and smoking videos went up significantly from 2013 to 2019. The highest increase was on videos that explained how to vape. What this information shows is that YouTube is a popular medium for promoting products that contain tobacco even though it is banned from advertising those products.
What Viewers are Learning
The study into YouTube vaping videos showed that one in particular on the art of vaping had over 40 million views. It had been added in 2019. This is quite a change from 2013 when the most viewed video on YouTube was on smoking a pipe. It had just over 62,000 views.
Many of the videos promise that tobacco risk can be managed. However, they cite no evidence to support their claims. In 2013, a video in this category was viewed less than 100,000 times. Contrast that with a video on the safety of vaping in 2019, which had over 3.5 million views.
There has been no evidence to tie vaping videos with the increase of vaping in teens, but the correlation is hard to ignore. According to researchers, 85 percent of teens are exposed to YouTube videos, which means it has the power of influence for millions of high schoolers and even those younger.
YouTube videos aren’t impacted from the restrictions on tobacco advertising. The site follows the ban on advertising for tobacco products, but the people who make videos on tobacco are legally allowed to do so and to make a profit. At the same time, they can’t be challenged because they aren’t illegal even if the information is inaccurate. These videos are made by individuals rather than tobacco manufacturers, but it’s possible they are paying the makers of the videos and endorsing them.
Many teens watch these videos and take the information at face value over what is being told by authoritative agencies. They learn how to vape and consider it a safe activity – all from information they have gotten from YouTube.
More Teens Vaping
According to the Centers for Disease Control and Prevention, 38 percent of students in high school have vaped at least once. What is even more shocking is that 13 percent of children in middle school have done so as well. Although it’s illegal for anyone under 18 to buy vaping products, they are still getting access to e-cigarettes, vaping pens and other devices.
Vaping has been touted as a method to help smokers give up tobacco cigarettes. However, the National Institute on Drug Abuse indicates that when teens vape, it increases the likelihood that they will begin smoking. It’s seen as a gateway product. Vaping products aren’t regulated like traditional cigarettes, which means they don’t have to list the ingredients. Many teens are unaware that there is more than flavoring in vaping products when in fact, they are smoking products that contain nicotine and marijuana. With the increase in health issues from vaping, this is being seen as a dangerous trend.